Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Hand That Bites You Advertising insiders have become expert witnesses, so to speak, in antitrust battles with Big ...

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

Spotify has launched Ad Analytics, a free solution to help advertisers and agencies measure the impact of their digital audio investments. Per Sandell, Spotify’s VP of product, said as more marketers ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Television has long been one of the most powerful mediums for reaching wide audiences, and traditional methods of measuring TV ad effectiveness have progressively become more basic with the evolution ...