With digital media continually evolving, News Corp Australia is looking for innovative ways to work with advertisers. Speaking as part of PubMatic’s Leading Through Change series, News Corp Australia ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

A study of nearly one million Australian browsers, conducted by Datalicious, has revealed the impact of ad fraud on the Australian digital media industry. The total impact to the Australian digital ...

Ad fraud costs the digital marketing, media and advertising industry in Australia $116 million a year, a study of nearly one million browsers by Datalicious has found. It is estimated $68 million from ...

Ad fraud is a renowned villain in the world of digital advertising that costs advertisers billions annually. With the Ad spending in the digital advertising market projected to reach US$740.3 billion ...

As regulators push for a potential breakup of Google’s ad stack, publishers brace for disruption while new power centres race to reshape the future of the open web ...

This week on The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action; Today’s MadTech Daily Our digest news this week kickstarted with a significant move from Google: ...

Reddit RDDT is expanding commerce-focused ad infrastructure as the social networking platform provider shifts from community-led discovery to full-funnel performance marketing. In the first quarter of ...