Online sales during the Prime Day event were up 9.3% over last year, and AI-generated traffic made significant gains in driving sales.

Amazon may have single-handedly invented Prime Day, but today rivals and even smaller players online have the tech giant to thank for whipping consumers into a deal-hunting frenzy that’s lining their ...

Aaron McDade is a breaking news reporter for Investopedia. He is an experienced journalist who has covered everything from the latest in business and tech news to sports and international news like ...

The holiday shopping season has been getting longer for some time now, and this year concerns about tariff-induced price increases and/or product shortages are encouraging even more consumers to shop ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Amazon's Prime Day sales events this week are expected to ...

Online spending across all retailers in the US hit $26.4 billion during Amazon.com Inc.’s annual Prime Day sale, according to Adobe Inc., narrowly beating the firm’s earlier estimate of $26.3 billion.

Amazon’s Prime Day event kicked off Tuesday, and analytics firm Adobe expects the e-commerce giant’s influence will trigger nearly $24 billion in spending at U.S. retailers this week. While that marks ...

U.S. online sales rose 6.1% to $12.7 billion during Amazon's Prime Day promotion, according to Adobe Analytics. Amazon said shoppers purchased more than 375 million items during this year's Prime Day, ...