In a stark departure from traditional bank advertising – which tends to focus on friendly staff, community initiatives and how banks help people achieve their financial and personal goals – Bankwest ...

Bankwest this week launches a new, bold and distinctive brand positioning called ‘Bank Less’. It is aimed at positively differentiating themselves in an increasingly homogenised industry and cynical ...

Bankwest has launched a new instalment of its ‘Bank Less’ brand positioning, with a new campaign going live this week. The ‘Sea of Sameness’ campaign, developed by WPP AUNZ agency Union, calls for ...

Bankwest’s bold new campaign employs cheeky slogans to tackle the cynical consumer environment. Bankwest is aiming to differentiate itself from others in banking category category as consumer cynicism ...

Bankwest and its bespoke WPP integrated agency UNION have launched the latest everyday banking campaign, building on the ‘Bank Less’ brand platform. ‘Fearless Everyday’ serves to promote the upgraded ...

Bankwest has launched a new installment of its Bank Less brand positioning continuing the brand’s call for less ‘Bank Stuff’ that first launched last year. Bankwest has launched a new installment of ...