However, unlike the art that is celebrated at the film festival, this event celebrates the work that is often viewed before those films begin – the advertising. The Cannes Lions International Festival ...
Few brands have the awareness to run an out-of-home campaign that features no logo, no slogan, no website and no call to action while still being recognised, yet British Airways proved it could do ...
No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...