Consumer behaviour encompasses the decisions and actions of individuals and groups in acquiring, using and disposing of goods and services. It is shaped by an interplay of internal drivers—such as ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

The study of consumer behaviour in wine marketing encompasses a multifaceted analysis of how individuals and groups make decisions regarding wine selection, purchase and consumption. Central to this ...

Understanding consumer behaviour is an essential skill that can help you increase revenue, writes marketing manager Alyssa Brown from Two Cents Group. Here’s some titbits Brown has pulled together to ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

For decades, companies measured brand strength through awareness: reach, impressions and audience size. Yet across retail environments, fan conventions and digital communities, a different metric has ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

The field of food systems research is increasingly focused on the intersecting challenges of climate change, market ...

New capability gives researchers access to implicit and emotional consumer responsesGUELPH, ON, July 7, 2026 /PRNewswire/ -- Sensory and consumer research shows how people perceive, evaluate ...

This latest dataset, covering January to December 2024, marks a major milestone for the country’s media and advertising industry, providing a full four-year window into shifting audience patterns, ...