How can you develop an attention-grabbing campaign that truly changes perceptions in your favour? The key is to be more radical and competitive in your thinking... We have a difficult job to do in ...

Running a small business involves managing various critical aspects simultaneously. Among these, marketing stands out as a key factor that can significantly influence the direction and success of your ...

The Communications Council has launched a new report into advertising effectiveness in Australia, providing the first look at the new Australian Effies Database. Co-authored by Rob Brittain and Peter ...

Emotional campaigns are stronger for brands over the long-term, as revealed in the first Australian Advertising Effectiveness Rules report. Emotional campaigns are more effective at impacting long ...

The Communications Council has launched a study into advertising effectiveness in Australia, for the first time using a new database of confidential data submitted with entries to the Effie Awards.

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Advertising effectiveness isn’t about luck—it’s about deliberate actions and decisions that drive results. Let’s break it down into the key building blocks that consistently deliver results. Define ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Commercials for Quviviq and Shingrix topped a recent ranking of the most effective ads across English- and Spanish-language media last year. Earlier this week, research and analytics company EDO ...