An explainer on cold calling for hotel sales teams, covering targeted outreach to corporate travel managers, event planners, and travel agencies ...

“Hi, I’m Paris Thomson. We haven’t met before, but have you considered integrating video content into your marketing strategy?” That was me a decade ago, a young Aussie creative watching global brands ...

Cold calling isn’t dead, it’s just evolved. While digital channels dominate modern sales conversations, picking up the phone to start a relationship with a prospect who’s never heard of you remains ...

It was amazing how many other pressing things I could find to do when it was time to start making cold calls. Suddenly, implementing that new seven-step system into my filing cabinet became positively ...