The cultural nuances in communication are often missed when brands only speak to dominant English-speaking audiences. CEO of Lexigo Mark Saba addresses the finer points of language in marketing.

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...

Native advertising has come a long way. Just a few years ago, it was reported that almost half of those surveyed were clueless about what native advertising is: Only 3% nodded in the affirmative.

According to data collected by Google in 2020, the average click-through rate for digital display ads was a mere 0.1%. While some industries boast higher numbers, experts agree these statistics don’t ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Native Advertising is something that builds a relationship between the advertisements posted on any specific website or blog with the legible content present on that particular website. The term ...

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

Every few years a new buzzword arrives that promises to change the face of advertising as we know it. This time it’s different, they say. This time it’s revolutionary, they whisper. It’s going to ...