5D has expanded its qualitative research and brand strategy division with the appointment of Erryn Balzan as senior consultant. He will report to Melissa Gilson, 5D’s director of brand and qualitative ...

Trish Greenhalgh and colleagues argue persuasively that qualitative research is important.1 Why, they ask, has The BMJ, once a champion of qualitative research, seemingly turned away from it? They ...

Data and insights company Pureprofile has rebranded qualitative research firm CRNRSTONE to Pureprofile Qual following its ...

In the evolving landscape of data analytics, making informed decisions is no longer a luxury—it's a necessity. One of the first steps in any research process is choosing the appropriate method for ...

This paper forms part of a series of methodological guidance from the Cochrane Rapid Reviews Methods Group and addresses rapid qualitative evidence syntheses (QESs), which use modified systematic, ...

Section for General Practice, Department of Public Health and Primary Health Care, University of Bergen, Ulriksdal 8C, N-5009 Bergen, Norway; and Department of General Practice and Research Institute, ...

Correspondence to Dr Veronika Williams, Nuffield Department of Primary Care Health Sciences, University of Oxford, Oxford OX2 6GG, UK; veronika.williams{at}phc.ox.ac.uk Given its scope and its place ...

Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervening or introducing treatments, ...

Qualitative research is now 'fully in the canon of psychological methods' (Levitt, 2019). Yet, there is still confusion in some corners about what good quality qualitative research looks like. This is ...

Section for General Practice, Department of Public Health and Primary Health Care, University of Bergen, Ulriksdal 8C, N-5009 Bergen, Norway; and Department of General Practice and Research Institute, ...