The FIFA World Cup tournament barreled into North America this year amid a tide of nativism, political polarization in the U.S. and the usual uncertainty over how well the quadrennial men's soccer championship would play with American sports fans — especially as this year's 39-day competition collided directly with the America 250 celebrations.

Monday’s USA-Belgium game at the World Cup did record-breaking TV ratings for a soccer game in the United States. Or so we thought. It turns out that a game played a day earlier and not involving USA soccer drew more U.

Cumulative Total TV reach for SBS's FIFA World Cup 2026 broadcast has hit 16.2 million, three weeks into the tournament. The team's final group match against Paraguay last week became the most-watched World Cup match on SBS,

Fox and Telemundo, the English-language and Spanish-language broadcasters of the 2026 FIFA World Cup, respectively, are putting up eye-popping numbers for the tournament. Through the group stage, the two networks are combining to average 9.

We're more than halfway through the FIFA World Cup, and viewership continues to soar. This year marked the the United States'

The Socceroos' third match of the FIFA World Cup 2026 has become the second most-watched broadcast in SBS history, attracting 4.844 million viewers. The result follows Australia qualifying for the knockout stage of the tournament after drawing with Paraguay 0-0 in San Francisco on 26 June 2026.

Photo by Carl Recine/ 42 million viewers tune in for USA vs. Belgium. The USMNT’s game against Belgium has set a new record in the United States. With 42 million vie