People love to gather in groups. We're social animals, and interacting with others is our way of doing... well, everything. Ever since AOL first launched, private online communities such as discussion ...

NASHVILLE, TN--(Marketwired - May 12, 2015) - Today advocate marketing experts Influitive announced the launch of Influitive Communities at SiriusDecisions Summit 2015. An extension of the company's ...

The social Web is expanding into the workplace. According to a recent Forrester Research study of business buyers, 91% use social technologies and 69% use them for professional purposes. In that ...

Live from The Drum’s B2B World Fest 2025, our panel of experts discussed how communities have come full circle since the forum days. At The Drum’s B2B World Fest 2025, deputy editor Jen Faull led a ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Rockstar conferences, Super Bowl ad slots, pithy social media campaigns and sleek new ...

The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to ...

The foundation of social media is conversations. As a B2B marketer you should look towards social media – in particular communities – as an opportunity to create dialogue between your organisation and ...

It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

How often as marketers do we hear the same conversation in boardrooms at quarter end? Statements like: ‘We need to build a community around our brand.’ But then comes a groupthink committee producing ...

CMO of 6sense, taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers already in market. Most of the marketing leaders I know strive to build ...